It is the foundation for your digital marketing strategy. Advertisements automation technology takes your ads digitally into the selling phase. Its job is to nurture prospects – through automated one-to-one email messages and website messages – to the point where your sales team has a continuous stream of already warmed up leads. We see it as the ‘Single Customer View’ or the ‘Digital Marketing Command and Control Center.
Lead generation represents an incredibly crucial phase in the development of every company. Automating the several phases between marketing and sales allows ample flexibility for the team to concentrate on the overall campaign and cultivate the leads that display great potential. That ensures more opportunities, including clients. Email automation tools can help the marketing team identify the preferences of consumers and where they are in the buying lifecycle through behavioural analysis approaches such as observing a user 's journey via the website. They can then tailor follow-ups from those observations.
With the right email automation platform, you can collect, organize, and analyze your customers’ data, offering a wealth of information at your fingertips. You can then use this information to create better buyer personas and to continually update them, to make smarter business decisions, and to create a better customer experience.
Guiding a lead along the process until it results with a deal is completely worth it, but not all of the leads can turn to sales. Indeed, according to Gleanster Data, 50 percent of the companies producing leads are qualified, just not ready to purchase right away. Also, data obtained by a email automation process is immensely effective in evaluating marketing-side leads before they are moved on to sales. Lead scoring and lead rating are two methods of collecting and storing visitor data through a successful automation system to activate automated routing of eligible leads to the right sales reps. Ready to take this whole email automation thing to the next level?
One important function of marketing automation is simplifying routine organizational and marketing tasks. This, in turn, increases productivity as marketing department personnel are able to put increased focus on tasks that require more stringent manual monitoring.
Automated product recommendations are one of the most revenue-boosting features in the marketing automation arsenal. Personalised product recommendations are an effective way to cross-sell and upsell products across your emails and website.
Smart marketing automation makes use of machine learning to improve product recommendations. Every interaction your customers make gives you more data.Over time, you can use automation to predict what your customers do next, encouraging them to spend more.
The decison you take today will shape your future.